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UID:17246-1554229800-1554229800@services.queensny.org
SUMMARY:I Have a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing\nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, February 27th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Tuesday\, March 5th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, March 13th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, March 20th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, March 27th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Tuesday\, April 2nd from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/i-have-a-food-product-now-what-6-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190327T183000
DTEND;TZID=America/New_York:20190327T183000
DTSTAMP:20190109T181255Z
CREATED:20190109T181255Z
LAST-MODIFIED:20190109T181255Z
UID:17245-1553711400-1553711400@services.queensny.org
SUMMARY:I Have a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing\nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, February 27th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Tuesday\, March 5th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, March 13th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, March 20th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, March 27th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Tuesday\, April 2nd from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/i-have-a-food-product-now-what-5-3/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190320T183000
DTEND;TZID=America/New_York:20190320T183000
DTSTAMP:20190109T181255Z
CREATED:20190109T181255Z
LAST-MODIFIED:20190109T181255Z
UID:17244-1553106600-1553106600@services.queensny.org
SUMMARY:I Have a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing\nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, February 27th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Tuesday\, March 5th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, March 13th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, March 20th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, March 27th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Tuesday\, April 2nd from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/i-have-a-food-product-now-what-4-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190313T183000
DTEND;TZID=America/New_York:20190313T183000
DTSTAMP:20190109T181254Z
CREATED:20190109T181254Z
LAST-MODIFIED:20190109T181254Z
UID:17243-1552501800-1552501800@services.queensny.org
SUMMARY:I Have a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing\nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, February 27th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Tuesday\, March 5th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, March 13th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, March 20th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, March 27th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Tuesday\, April 2nd from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/i-have-a-food-product-now-what-3-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190305T183000
DTEND;TZID=America/New_York:20190305T183000
DTSTAMP:20190109T181254Z
CREATED:20190109T181254Z
LAST-MODIFIED:20190109T181254Z
UID:17242-1551810600-1551810600@services.queensny.org
SUMMARY:I Have a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing\nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, February 27th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Tuesday\, March 5th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, March 13th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, March 20th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, March 27th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Tuesday\, April 2nd from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/i-have-a-food-product-now-what-5/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190227T183000
DTEND;TZID=America/New_York:20190227T200000
DTSTAMP:20190109T175025Z
CREATED:20190109T175025Z
LAST-MODIFIED:20190109T175025Z
UID:17241-1551292200-1551297600@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing\nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, February 27th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Tuesday\, March 5th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, March 13th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, March 20th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, March 27th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Tuesday\, April 2nd from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/fpnw2019-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181107T183000
DTEND;TZID=America/New_York:20181107T200000
DTSTAMP:20180801T174201Z
CREATED:20180801T174201Z
LAST-MODIFIED:20180801T174201Z
UID:17201-1541615400-1541620800@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing \nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, September 12th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Wednesday\, September 26th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, October 10th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, October 24th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, October 31th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Wednesday\, November 7th from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/ive-got-a-food-product-now-what-5-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181031T183000
DTEND;TZID=America/New_York:20181031T200000
DTSTAMP:20180801T174200Z
CREATED:20180801T174200Z
LAST-MODIFIED:20180801T174200Z
UID:17200-1541010600-1541016000@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing \nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, September 12th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Wednesday\, September 26th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, October 10th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, October 24th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, October 31th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Wednesday\, November 7th from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/ive-got-a-food-product-now-what-4-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181024T183000
DTEND;TZID=America/New_York:20181024T200000
DTSTAMP:20180801T174200Z
CREATED:20180801T174200Z
LAST-MODIFIED:20180801T174200Z
UID:17199-1540405800-1540411200@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing \nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, September 12th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Wednesday\, September 26th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, October 10th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, October 24th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, October 31th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Wednesday\, November 7th from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/ive-got-a-food-product-now-what-3-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181010T183000
DTEND;TZID=America/New_York:20181010T200000
DTSTAMP:20180801T174200Z
CREATED:20180801T174200Z
LAST-MODIFIED:20180801T174200Z
UID:17198-1539196200-1539201600@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing \nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, September 12th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Wednesday\, September 26th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, October 10th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, October 24th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, October 31th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Wednesday\, November 7th from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/i-have-a-food-product-now-what-2-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180926T183000
DTEND;TZID=America/New_York:20180926T200000
DTSTAMP:20180801T174200Z
CREATED:20180801T174200Z
LAST-MODIFIED:20180801T174200Z
UID:17197-1537986600-1537992000@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing \nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, September 12th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Wednesday\, September 26th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, October 10th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, October 24th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, October 31th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Wednesday\, November 7th from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/ive-got-a-food-product-now-what-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180912T183000
DTEND;TZID=America/New_York:20180912T200000
DTSTAMP:20180801T173453Z
CREATED:20180801T173453Z
LAST-MODIFIED:20180801T173453Z
UID:17196-1536777000-1536782400@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing\nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, September 12th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Wednesday\, September 26th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, October 10th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, October 24th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, October 31th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Wednesday\, November 7th from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/fpnw-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180626T183000
DTEND;TZID=America/New_York:20180626T200000
DTSTAMP:20180420T164120Z
CREATED:20180420T164120Z
LAST-MODIFIED:20180420T164120Z
UID:17185-1530037800-1530043200@services.queensny.org
SUMMARY:EXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up
DESCRIPTION:Get offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nYou can buy all six classes as one package here. \nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/exhibiting-essentials-theres-more-to-showing-your-product-than-just-showing-up-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180620T183000
DTEND;TZID=America/New_York:20180620T200000
DTSTAMP:20180420T164120Z
CREATED:20180420T164120Z
LAST-MODIFIED:20180420T164120Z
UID:17184-1529519400-1529524800@services.queensny.org
SUMMARY:SALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B
DESCRIPTION:Ok\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\nYou can buy all six classes as one package here. \nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/sales-marketing-essentials-2-introducing-your-product-b2b-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180612T183000
DTEND;TZID=America/New_York:20180612T200000
DTSTAMP:20180420T164120Z
CREATED:20180420T164120Z
LAST-MODIFIED:20180420T164120Z
UID:17183-1528828200-1528833600@services.queensny.org
SUMMARY:SALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer
DESCRIPTION:Once you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\nYou can buy all six classes as one package here. \nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/sales-marketing-essentials-1-engaging-your-b2c-customer-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180606T183000
DTEND;TZID=America/New_York:20180606T200000
DTSTAMP:20180420T164120Z
CREATED:20180420T164120Z
LAST-MODIFIED:20180420T164120Z
UID:17182-1528309800-1528315200@services.queensny.org
SUMMARY:PACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand
DESCRIPTION:They say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\nYou can buy all six classes as one package here. \nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/packaging-essentials-how-your-product-looks-is-an-extension-of-your-brand-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180522T183000
DTEND;TZID=America/New_York:20180522T200000
DTSTAMP:20180420T164119Z
CREATED:20180420T164119Z
LAST-MODIFIED:20180420T164119Z
UID:17181-1527013800-1527019200@services.queensny.org
SUMMARY:BRANDING ESSENTIALS 2 : Finding Your Niche and Creating an Brand Experience
DESCRIPTION:“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\nThis class can be bought as a package with class 2\, BRANDING ESSENTIALS 1 : Defining Your Brand Identity here. You can buy all six classes as one package here.\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/branding-essentials-2-finding-your-niche-and-creating-an-brand-experience-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180515T183000
DTEND;TZID=America/New_York:20180515T200000
DTSTAMP:20180420T164424Z
CREATED:20180420T164424Z
LAST-MODIFIED:20180420T164424Z
UID:17180-1526409000-1526414400@services.queensny.org
SUMMARY:BRANDING ESSENTIALS 1 : Defining Your Brand Identity
DESCRIPTION:Think about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\nThis class can be bought as a package with class 2\, BRANDING ESSENTIALS 2 : Finding Your Niche and Creating an Brand Experience here. You can buy all six classes as one package here. \nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/branding-essentials-1-defining-your-brand-identity-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
END:VCALENDAR