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UID:10000907-1796216400-1796220000@services.queensny.org
SUMMARY:Building an AI-Assisted GTM Strategy for Smarter\, Faster Acquisition
DESCRIPTION:For small businesses and startups\, customer acquisition is rarely as simple as getting the word out. The real challenge is figuring out which audiences to prioritize\, what messages will resonate\, and how to turn limited time and resources into sales. AI can help you approach these decisions with greater focus and confidence. \nIn this hands-on workshop\, you’ll learn how to use AI to develop a more focused go-to-market (GTM) strategy\, pressure-test your customer assumptions\, and turn research into actionable marketing decisions. \nWhat You’ll Learn\n\nBuild a strategic framework: What goes into a basic GTM strategy (audience\, value props\, messaging\, marketing plan\, measurement).\nIdentify your target market: Develop a short list of audience groups\, using AI to pressure-test your hypotheses and build out robust personas.\nDevelop value props and messaging: Identify talking points that resonate with your target audiences.\nAI-assisted research best practices: Go beyond basic questions with follow-up prompts that surface more specific\, nuanced insights.\n\nAbout the Speaker\nEmily Singer is an independent marketing consultant who helps businesses tell their story\, sell their products\, and stand out. With 10 years of experience building early-stage companies\, both in-house and as a freelancer\, she works with founders to define their brand’s unique selling points and build roadmaps to bring them to life. Her work spans positioning\, strategy\, messaging\, and copywriting across consumer products\, CPG\, B2B SaaS\, healthtech\, and more. \nThis workshop is part of the 2027 Queens Tech + Innovation Challenge online workshop series. Participants have a chance to win up to a $20K grant for their startup. Applications are due March 1\, 2027. Learn more at queensstartup.org. \nRegister on Luma →
URL:https://services.queensny.org/event/building-an-ai-assisted-gtm-strategy-for-smarter-faster-acquisition/
LOCATION:Online\, NY\, United States
CATEGORIES:Queens Tech + Innovation Challenge
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DTSTART;TZID=America/New_York:20261208T190000
DTEND;TZID=America/New_York:20261208T200000
DTSTAMP:20260609T150922Z
CREATED:20260609T144015Z
LAST-MODIFIED:20260609T150922Z
UID:10000894-1796756400-1796760000@services.queensny.org
SUMMARY:Ready\, Set\, Go!
DESCRIPTION:About the Webinar:\n\nReady\, Set\, Go! is a 90-minute free workshop that covers all the things you need to think about when going into business.  It provides a general overview of what it takes to start a business; legal considerations and what it takes to fund a new venture. \n\n\nAbout the Speaker:\n\nRoy Pellicano ran an IT services company for over 15 years working with small and mid-sized businesses across all industries\, from the single computer Mom & Pop to the 63 location company. In addition to supporting IT\, Roy advises business teams developing and implementing strategy across the business lifecycle from start-up to exit\, including how to implement business and technology transformation.
URL:https://services.queensny.org/event/ready-set-go-52/
CATEGORIES:Women's Business Center,Ready Set Go!
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261209T130000
DTEND;TZID=America/New_York:20261209T140000
DTSTAMP:20261102T141937Z
CREATED:20261102T141937Z
LAST-MODIFIED:20261102T141937Z
UID:10000908-1796821200-1796824800@services.queensny.org
SUMMARY:How to Develop a Content Strategy You Can Sustain (and Where AI Can Actually Help You)
DESCRIPTION:Creating content in the age of AI can feel both easier and harder than ever. It’s easier to generate ideas and produce content quickly\, but harder to cut through the noise\, find your unique voice\, and stay consistent without burning out. \nIn this hands-on workshop\, you’ll learn how to develop a content strategy that fits your goals\, plays to your strengths\, and is realistic enough to sustain over time. We’ll explore how to pick the right channels and formats for your audience\, uncover content ideas rooted in your expertise\, and use AI to brainstorm and get past writer’s block without losing the perspective that makes your content yours. \nWhat You’ll Learn\n\nQualities of an effective content strategy: How to build one you can actually implement\, stick to\, and grow.\nChoose your channels and formats: Find the most effective way to connect with your target audience.\nBrainstorm themes\, topics\, and talking points: Build a strategy around the things only you can talk about.\nAI-assisted content development: How AI tools can help you get unstuck when writing\, without writing everything for you.\n\nAbout the Speaker\nEmily Singer is an independent marketing consultant who helps businesses tell their story\, sell their products\, and stand out. With 10 years of experience building early-stage companies\, both in-house and as a freelancer\, she works with founders to define their brand’s unique selling points and build roadmaps to bring them to life. Her work spans positioning\, strategy\, messaging\, and copywriting across consumer products\, CPG\, B2B SaaS\, healthtech\, and more. \nThis workshop is part of the 2027 Queens Tech + Innovation Challenge online workshop series. Participants have a chance to win up to a $20K grant for their startup. Applications are due March 1\, 2027. Learn more at queensstartup.org. \nRegister on Luma →
URL:https://services.queensny.org/event/how-to-develop-a-content-strategy-you-can-sustain-and-where-ai-can-actually-help-you/
LOCATION:Online\, NY\, United States
CATEGORIES:Queens Tech + Innovation Challenge
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DTSTART;TZID=America/New_York:20261216T180000
DTEND;TZID=America/New_York:20261216T210000
DTSTAMP:20261102T141938Z
CREATED:20261102T141938Z
LAST-MODIFIED:20261102T141938Z
UID:10000909-1797444000-1797454800@services.queensny.org
SUMMARY:Queens Tech Night 2026
DESCRIPTION:Queens Tech Night returns for 2026! On Wednesday\, December 16\, join 200+ creators and innovators at Culture Lab LIC for a special meetup celebrating the good stuff\, featuring talks\, community partners\, and more. \nOver nine installments\, this event has always sold out\, so book your tickets while you still can. \nKeynote speaker: announcement coming soon. \nHosted by Plaxall and the Queens Economic Development Corporation. \nLocation: Culture Lab LIC\, 5-25 46th Avenue\, Long Island City\, NY 11101 \nGet Tickets on Eventbrite →
URL:https://services.queensny.org/event/queens-tech-night-2026/
LOCATION:Culture LAb LlC\, 5-25 46th Ave\, Long Island City\, NY\, 11101\, United States
CATEGORIES:Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20270105T130000
DTEND;TZID=America/New_York:20270105T140000
DTSTAMP:20261102T141939Z
CREATED:20261102T141939Z
LAST-MODIFIED:20261102T141939Z
UID:10000910-1799154000-1799157600@services.queensny.org
SUMMARY:Queens Tech + Innovation Challenge: 2027 Info Session
DESCRIPTION:Join us for the 2027 Queens Tech + Innovation Challenge Info Session and learn the steps needed to take part\, from meeting the requirements to submitting a strong application. \nDuring this session\, the program director will walk you through the eligibility requirements\, application process\, and key deadlines for the challenge. Whether you’re a first-time founder or a seasoned startup team\, this is your opportunity to get all your questions answered and learn how the program can support your business journey. \nThis free virtual session takes place on Zoom. The link will be sent when you register. \nThis workshop is part of the 2027 Queens Tech + Innovation Challenge online workshop series. Participants have a chance to win up to a $20K grant for their startup. Applications are due March 1\, 2027. Learn more at queensstartup.org. \nRegister on Luma →
URL:https://services.queensny.org/event/queens-tech-innovation-challenge-2027-info-session-2/
LOCATION:Online\, NY\, United States
CATEGORIES:Queens Tech + Innovation Challenge
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