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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190909T183000
DTEND;TZID=America/New_York:20190909T193000
DTSTAMP:20260502T011342
CREATED:20190805T141719Z
LAST-MODIFIED:20190805T141719Z
UID:17278-1568053800-1568057400@services.queensny.org
SUMMARY:Queens StartUP! Orientation
DESCRIPTION:The Queens StartUP! Business Plan Competition assists and awards start-up entrepreneurs with a grant worth up to $10\,000 in funding and services to help make their business successful. Information for this program will be offered throughout September at several locations. Please RSVP and attend so you can know how you can win!
URL:https://services.queensny.org/event/queens-startup-orientation-12-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190829T180000
DTEND;TZID=America/New_York:20190829T200000
DTSTAMP:20260502T011342
CREATED:20190614T183518Z
LAST-MODIFIED:20190614T183518Z
UID:17267-1567101600-1567108800@services.queensny.org
SUMMARY:Summer Networking Mixer
DESCRIPTION:Get in a positive mood on the Thursday before Labor Day Weekend at the Queens Economic Development Corporation’s summer networking mixer at Z Hotel in Long Island City on Aug. 29. The annual bash mixes fascinating conversations with great drinks and some of the most breath-taking views in NYC. Catch up with colleagues\, make new friends\, promote your business. \nEPay $5 at entry gets you a free raffle ticket with a chance to win two seats for a match at the Arthur Ashe Stadium during the US Open. \nThe networking event is sponsored by Macerich/Queens Center
URL:https://services.queensny.org/event/summer-networking-mixer-3-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190624T173000
DTEND;TZID=America/New_York:20190624T193000
DTSTAMP:20260502T011342
CREATED:20190620T181316Z
LAST-MODIFIED:20190620T181316Z
UID:17268-1561397400-1561404600@services.queensny.org
SUMMARY:Minority & Women-Owned Business Enterprise (M/WBE) Certification Workshop
DESCRIPTION:Getting certified as a Minority & Women-Owned Business Enterprise (M/WBE) can help you grow your business! M/WBE Certification gives opportunities to sell to government\, networking events\, inclusion in the Online Directory’s of Certified Businesses and much more. \nNo RSVP necessary!
URL:https://services.queensny.org/event/minority-women-owned-business-enterprise-m-wbe-certification-workshop-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190620T100000
DTEND;TZID=America/New_York:20190620T120000
DTSTAMP:20260502T011342
CREATED:20190410T202456Z
LAST-MODIFIED:20190410T202456Z
UID:17262-1561024800-1561032000@services.queensny.org
SUMMARY:8(a) Certification Workshop
DESCRIPTION:The 8(a) Business Development Program helps small\, disadvantaged businesses compete in the marketplace. \nIn order to help small\, disadvantaged businesses compete in the marketplace\, the SBA created the 8(a) Business Development Program. \nWhat is the 8(a) Business Development Program?\n\nThe 8(a) Business Development Program is a business assistance program for small disadvantaged businesses. The 8(a) Program offers a broad scope of assistance to firms that are owned and controlled at least 51% by socially and economically disadvantaged individuals.\nThe 8(a) Program is an essential instrument for helping socially and economically disadvantaged entrepreneurs gain access to the economic mainstream of American society. The program helps thousands of aspiring entrepreneurs to gain a foothold in government contracting.\nParticipation in the program is divided into two phases over nine years: a four-year developmental stage and a five-year transition stage.\n\nBenefits of the Program\n\nParticipants can receive sole-source contracts\, up to a ceiling of $4 million for goods and services and $6.5 million for manufacturing. While we help 8(a) firms build their competitive and institutional know-how\, we also encourage you to participate in competitive acquisitions.\n8(a) firms are also able to form joint ventures and teams to bid on contracts. This enhances the ability of 8(a) firms to perform larger prime contracts and overcome the effects of contract bundling\, the combining of two or more contracts together into one large contract. Also\, see the Mentor-Protégé Program for more information on allowing starting 8(a) companies to learn the ropes from other more experienced businesses.\n\nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/8a-certification-workshop-3-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190614T180000
DTEND;TZID=America/New_York:20190614T200000
DTSTAMP:20260502T011342
CREATED:20190506T150344Z
LAST-MODIFIED:20190506T150344Z
UID:17265-1560535200-1560542400@services.queensny.org
SUMMARY:Eight is Great: Entrepreneur Space 8th Birthday Party
DESCRIPTION:Please join us for the E-Space’s eighth birthday party! \nThere’s a lot to celebrate. The E-Space has helped almost 600 small businesses\, generated $6.5 million in revenue\, and created more than 100 jobs over the past seven productive years. Taste some great food from our makers! \nThe E-Space officially opened on Jan. 19\, 2011. This 12\,500-sq.-ft.\, NYC Economic Development Corporation-sponsored hub features a fully equipped commercial kitchen\, offices\, and classrooms. To improve outcomes\, QEDC offers business counseling\, technical assistance\, and financial classes on site. The E-Space also provides room for The Fortune Society\, which trains previously incarcerated individuals for jobs in the food-preparation industry.
URL:https://services.queensny.org/event/eight-is-great-entrepreneur-space-8th-birthday-party-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190603T180000
DTEND;TZID=America/New_York:20190603T193000
DTSTAMP:20260502T011342
CREATED:20180928T172150Z
LAST-MODIFIED:20180928T172150Z
UID:17238-1559584800-1559590200@services.queensny.org
SUMMARY:New Idea to New Venture Workshop
DESCRIPTION:This workshop helps participants develop their business idea\, organize their start-up process and create a strategy to launch their business. It also covers key elements of how to start a business including: financing\, business registration\, permit & licenses\, and tax related issues. Learn how to setup a company and avoid missteps that can cost you time and money. \nThis event welcomes all veterans who are interested in starting their own businesses.
URL:https://services.queensny.org/event/new-idea-to-new-venture-workshop-31-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190530T100000
DTEND;TZID=America/New_York:20190530T120000
DTSTAMP:20260502T011342
CREATED:20180809T141313Z
LAST-MODIFIED:20180809T141313Z
UID:17228-1559210400-1559217600@services.queensny.org
SUMMARY:Doing Business With The Government: Getting M/WBE Certified with NYC & NYS
DESCRIPTION:Learn about getting certified as a Minority/Woman Business Enterprise with NYC & NYS\, what you will need to do to obtain government contracts\, and how you can leverage your certification to get more business.  \nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/doing-business-with-the-government-getting-m-wbe-certified-with-nyc-nys-14-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190522T170000
DTEND;TZID=America/New_York:20190522T193000
DTSTAMP:20260502T011342
CREATED:20190412T134349Z
LAST-MODIFIED:20190412T134349Z
UID:17263-1558544400-1558553400@services.queensny.org
SUMMARY:Legal Clinic
DESCRIPTION:Do you need free legal help for your business? Sign up here and we’ll see how we can help! \nTo sign up\, please contact us at 718-263-0546. \nThis event is offered in partnership with NELP (Neighborhood Entrepreneur Law Project)\, part of the City Bar Justice Center. \n \nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/legal-clinic-10-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190522T100000
DTEND;TZID=America/New_York:20190522T140000
DTSTAMP:20260502T011342
CREATED:20190507T155503Z
LAST-MODIFIED:20190507T155503Z
UID:17266-1558519200-1558533600@services.queensny.org
SUMMARY:2019 Corona Small Resource Fair
DESCRIPTION:Queens Economic Development Corporation in partnership with the NYC Department of Small Business Services (SBS)\, will be hosting a Corona Small Business Resource Fair offering a range of FREE small business services and consulting. \nSBS will provide information about their suite of FREE resources and services available to you. Representatives from City agencies will also be on hand to answer questions about the most commonly-issued business violations and how to save your business time and money. \nWe hope to see you there!
URL:https://services.queensny.org/event/2019-corona-small-business-summit-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190514T180000
DTEND;TZID=America/New_York:20190514T200000
DTSTAMP:20260502T011342
CREATED:20190422T161232Z
LAST-MODIFIED:20190422T161232Z
UID:17264-1557856800-1557864000@services.queensny.org
SUMMARY:Privacy for Small Businesses
DESCRIPTION:Businesses\, big or small\, have an increasing obligation to be aware of the information they are controlling and to keep the information secure. Whether it is an online marketplace\, a simple website or in a store\, the business is taking responsibility for the sensitive information of its consumers\, exposing their business to potential liability for mishandling or deception. In this course\, VOLS will provide a general foundation of what privacy means for small business and offer simple\, easily applicable tips to mitigate their privacy risks.
URL:https://services.queensny.org/event/privacy-for-small-businesses-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190507T180000
DTEND;TZID=America/New_York:20190507T210000
DTSTAMP:20260502T011342
CREATED:20190116T155256Z
LAST-MODIFIED:20190116T155256Z
UID:17251-1557252000-1557262800@services.queensny.org
SUMMARY:Queens Taste
DESCRIPTION:With delicious food\, dazzling drinks\, and fantastic networking in a festive atmosphere\, the Queens Economic Development Corporation and the Queens Tourism Council host Queens Taste as their annual fundraiser event. In previous years\, we had Astoria’s Sabor de Cuba offer shredded beef with plantains\, La Adelita in Woodside give away Mexican chalupas. Alobar in Long Island City has served savory potato pierogis with a creamy sauce\, The Nest\, a Guyanese/Trinidadian eatery in Richmond Hill\, dished out curry\, jerk\, and BBQ chicken\, and Bayside’s Bareburger bequeathed beer-braised bacon with stout onions on a mustard pretzel bun. On the alcohol side\, we had Chris Murillo\, who owns the local distillery Queens Courage\, various wine purveyors\, at least seven beer products from various breweries\, and plenty specialty cocktails. Abstainers also had options\, from Essentia Water to Bruce Cost Ginger Ale and Chatime bubble tea. \nTickets are $125. It’s an all-you-can-sample world and it’s for a good cause. The proceeds support our ongoing efforts to attract\, create\, and maintain jobs in the borough through business services\, neighborhood development\, the Entrepreneur Space (our food-and-business incubator)\, and marketing attractions through the It’s in Queens brand. As QEDC is a 501(c)(3) nonprofit\, proceeds are tax deductible to the extent permitted by law.
URL:https://services.queensny.org/event/queens-taste-2-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190430T180000
DTEND;TZID=America/New_York:20190430T200000
DTSTAMP:20260502T011342
CREATED:20190404T152119Z
LAST-MODIFIED:20190404T152119Z
UID:17261-1556647200-1556654400@services.queensny.org
SUMMARY:Protecting Your Business & Brand: Trademarks 101
DESCRIPTION:We are hosting a special edition workshop for Queens area entrepreneurs\, small business & startup owners. Join us to learn the importance of a having trademark and how to best protect your business\, brand and idea.\n\nEVENT AGENDA:\n\nInteractive seminar covering the importance of a trademark\, how to register for a trademark\, and how to protect your brand identity.\nDynamic Q&A session\nComplimentary follow-up legal consultations\nNetworking with like-minded business professionals
URL:https://services.queensny.org/event/protecting-your-business-brand-trademarks-101-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190425T100000
DTEND;TZID=America/New_York:20190425T120000
DTSTAMP:20260502T011342
CREATED:20180809T141313Z
LAST-MODIFIED:20180809T141313Z
UID:17227-1556186400-1556193600@services.queensny.org
SUMMARY:Doing Business With The Government: Getting M/WBE Certified with NYC & NYS
DESCRIPTION:Learn about getting certified as a Minority/Woman Business Enterprise with NYC & NYS\, what you will need to do to obtain government contracts\, and how you can leverage your certification to get more business.  \nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/doing-business-with-the-government-getting-m-wbe-certified-with-nyc-nys-13-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190418T180000
DTEND;TZID=America/New_York:20190418T204500
DTSTAMP:20260502T011342
CREATED:20190314T164059Z
LAST-MODIFIED:20190314T164059Z
UID:17260-1555610400-1555620300@services.queensny.org
SUMMARY:Becoming Financially Literate
DESCRIPTION:A free 8-week class which will help you learn how to budget\, save\, invest\,  plan for a college education\,  buy insurance\, purchase property and plan for retirement. The goal is help you make smart financial decisions.  Classes  will be held Thursday evenings for 8 weeks commencing April 18.  Class size is limited and prospective applicants must be interviewed.  Please email mgillen@services.queensny.org with your name and phone number to schedule.
URL:https://services.queensny.org/event/fl-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190415T100000
DTEND;TZID=America/New_York:20190415T170000
DTSTAMP:20260502T011342
CREATED:20190116T154849Z
LAST-MODIFIED:20190116T154849Z
UID:17250-1555322400-1555347600@services.queensny.org
SUMMARY:StartUP! Finalists Pitch
DESCRIPTION:Come see the nine finalists pitch their business plans for a chance to win $10\,000 for their businesses! \nThe pitches will be held throughout the day (we’ll post a schedule once the nine finalists have been selected). Family member\, friends\, and the public are invited to attend to learn more about these great businesses! \nWe have put in place the following rules for everyone coming to watch the event: \n\nAttendees must be quiet and respectful. No applause\, cheering\, or noise during the presentations. Anyone viewed as disruptive will be asked to leave immediately.\nEntrance will be limited to in between presentations and solely at the discretion of QEDC.\nWhile your whole presentation will not be filmed or distributed\, we reserve the right to take photos or short videos for us to use in marketing.\nNobody under twenty-one will be admitted.\n\nWinners will be announced at a private event only open to the finalists immediately after. \nPitch Schedule\n\n\n\nCommunity            \n\n\n\nArt Strong\n11:00 to 11:30\n\n\nHouse of Playful Soul\n11:30 to 12:00\n\n\nSimply Chic Events\n12:00 to 12:30\n\n\n\n\n\n\nInnovation          \n\n\n\nPayhouse LLC\n1:45 to 2:15\n\n\nSurfboard Tribe NYC\n2:15 to 2:45\n\n\nYuzu\n2:45 to 3:15\n\n\n\n\n\n\nFood\n\n\n\nBliss Street Creamery\n3:45 to 4:15\n\n\nBosuo Food Group\n4:15 to 4:45\n\n\nIamhungry237.com\n4:45 to 5:15\n\n\n\n 
URL:https://services.queensny.org/event/startup-finalists-pitch-2/
CATEGORIES:Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190406T123000
DTEND;TZID=America/New_York:20190406T133000
DTSTAMP:20260502T011342
CREATED:20190204T145746Z
LAST-MODIFIED:20190204T145746Z
UID:17253-1554553800-1554557400@services.queensny.org
SUMMARY:New Idea to New Venture Workshop
DESCRIPTION:This workshop helps participants develop their business idea\, organize their start-up process and create a strategy to launch their business. It also covers key elements of how to start a business including: financing\, business registration\, permit & licenses\, and tax related issues. Learn how to setup a company and avoid missteps that can cost you time and money. \nThis event welcomes all veterans who are interested in starting their own businesses.
URL:https://services.queensny.org/event/new-idea-to-new-venture-workshop-32-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190403T183000
DTEND;TZID=America/New_York:20190403T203000
DTSTAMP:20260502T011342
CREATED:20190314T162703Z
LAST-MODIFIED:20190314T162703Z
UID:17259-1554316200-1554323400@services.queensny.org
SUMMARY:Ready for Bu$ine$$
DESCRIPTION:Free multi-week English Class with an emphasis on business/financial literacy for Spanish speakers seeking to start or expand a small business. Learn how to plan for business growth while increasing your skills in English. Class size is limited and all applicants must be interviewed. \nClasses Schedule\nWednesdays\n6:30PM – 8:30 PM\nApril 3 to June 19 (Skipping June 12) \nRegister in person\, email\, or online \nClass registration will take place at: \nEmerald Isle Immigration Center\n59-26 Woodside Avenue\nWoodside\, NY 11377\nSaturday \, March 23 at 10 AM\nTuesday\, March 26 at 2 PM \nTo register you can also contact: 718 478 5502 Ext 103\, 646-545-7214. Or\, email juan@eiic.org or coordinator@eiic.org
URL:https://services.queensny.org/event/r4b-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190402T183000
DTEND;TZID=America/New_York:20190402T183000
DTSTAMP:20260502T011342
CREATED:20190109T181255Z
LAST-MODIFIED:20190109T181255Z
UID:17246-1554229800-1554229800@services.queensny.org
SUMMARY:I Have a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing\nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, February 27th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Tuesday\, March 5th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, March 13th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, March 20th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, March 27th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Tuesday\, April 2nd from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/i-have-a-food-product-now-what-6-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190402T180000
DTEND;TZID=America/New_York:20190402T193000
DTSTAMP:20260502T011342
CREATED:20180928T172150Z
LAST-MODIFIED:20180928T172150Z
UID:17237-1554228000-1554233400@services.queensny.org
SUMMARY:New Idea to New Venture Workshop
DESCRIPTION:This workshop helps participants develop their business idea\, organize their start-up process and create a strategy to launch their business. It also covers key elements of how to start a business including: financing\, business registration\, permit & licenses\, and tax related issues. Learn how to setup a company and avoid missteps that can cost you time and money. \nThis event welcomes all veterans who are interested in starting their own businesses.
URL:https://services.queensny.org/event/new-idea-to-new-venture-workshop-30-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190401T173000
DTEND;TZID=America/New_York:20190401T203000
DTSTAMP:20260502T011342
CREATED:20190205T164820Z
LAST-MODIFIED:20190205T164820Z
UID:17254-1554139800-1554150600@services.queensny.org
SUMMARY:Pitching and Presenting
DESCRIPTION:Please join us for a special presentation by Malla Haridat on the best way you can pitch and present your business. \nThe presentation will include: \n\nHow to get your information across to your target audience\nReal-world presentation tips\nThe opportunity to ask questions about your own presentation needs\n\nThis event is open to everyone\, but it is highly recommended that finalists for the StartUP Business Plan competition attend. \nAbout the Speaker \n[one-fifth-first] \n \n[/one-fifth-first]\n[four-fifths] \nMalla Haridat is an award winning entrepreneur\, author and founder of the New Designs for Life Training Company. Malla has been recognized by the Mayor of New York City for her work as a mentor to entrepreneurs. She has won the NYC Small Business Award for entrepreneurship innovation. The New York Times did a full-page article on her work and said “Malla Haridat gets people thinking like an entrepreneur.” Malla Haridat is a contributor to Black Enterprise Magazine\, HuffingtonPost and has been quoted by Fox Small Business and Inc. \n[/four-fifths] \n 
URL:https://services.queensny.org/event/pitching-and-presenting-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190328T100000
DTEND;TZID=America/New_York:20190328T120000
DTSTAMP:20260502T011342
CREATED:20180809T141312Z
LAST-MODIFIED:20180809T141312Z
UID:17226-1553767200-1553774400@services.queensny.org
SUMMARY:Doing Business With The Government: Getting M/WBE Certified with NYC & NYS
DESCRIPTION:Learn about getting certified as a Minority/Woman Business Enterprise with NYC & NYS\, what you will need to do to obtain government contracts\, and how you can leverage your certification to get more business.  \nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/doing-business-with-the-government-getting-m-wbe-certified-with-nyc-nys-12-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190327T183000
DTEND;TZID=America/New_York:20190327T183000
DTSTAMP:20260502T011342
CREATED:20190109T181255Z
LAST-MODIFIED:20190109T181255Z
UID:17245-1553711400-1553711400@services.queensny.org
SUMMARY:I Have a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing\nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, February 27th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Tuesday\, March 5th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, March 13th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, March 20th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, March 27th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Tuesday\, April 2nd from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/i-have-a-food-product-now-what-5-3/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190325T180000
DTEND;TZID=America/New_York:20190325T200000
DTSTAMP:20260502T011342
CREATED:20190129T183933Z
LAST-MODIFIED:20190129T183933Z
UID:17252-1553536800-1553544000@services.queensny.org
SUMMARY:Spring Networking Event
DESCRIPTION:Come enjoy a great night of wine and good company at the Museum of the Moving Image. In honor of Women’s History Month we will be highlighting female entrepreneurs\, as well as helping foster connections with other businesses in our community. \nThis event will also feature the announcement of the nine finalists of the StartUP! Business Plan Competition\, so come on down and see some of the most exciting businesses in Queens.
URL:https://services.queensny.org/event/whmn-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190321T080000
DTEND;TZID=America/New_York:20190321T170000
DTSTAMP:20260502T011342
CREATED:20190228T143015Z
LAST-MODIFIED:20190228T143015Z
UID:17258-1553155200-1553187600@services.queensny.org
SUMMARY:The Power of Women Entrepreneurs (WE)
DESCRIPTION:Join the Women’s Business Centers of New York City along with Small Business Administration (SBA) NY District Office as we celebrate\, motivate and activate women at this empowering celebration. \nFeatured topics include: She Started It – A Panel Discussion with Successful Women Entrepreneurs and The Power\, Potential and Impact of Women Entrepreneurs (WE). \nFirst Come\, First Served! Everyone is Welcome! RSVP is required. If you are not registered the day before the event\, you won’t be able to attend! \nProgram\n8:00 am – 8:45 am  Registration and Breakfast \n8:45 am – 9:10 am  Welcome Remarks (Moderator Elaine Powel-Belnavis\, EDS\, SBA) \nEvent Sponsors 8:45 am – 8:55 am \n\nSantander Bank – Sponsors Remarks – 5 min\nMicrosoft – Sponsors Remarks – 5 min\n\nSBA Welcome Remarks   8:55 am – 9:10 am  \n\nBeth Goldberg\, District Director\, NYDO\, SBA – 10 min\nDelia Awusi\, Director BOC – 2 min\nAndrea Ormeno\, Director WBC Queens – 2 min\nGail Davis\, Director BWBC – 2 min\n\n9:10 am – 9:35 am   Sana Khan\, Microsoft\, East Coast Diversity & Inclusion\, Data Analytics \n9:35 am – 10:20 am  Workshop – The Power\, Potential & Impact of Women Entrepreneurs (WE) Aisha Taylor Issah \n10:20 am – 11:05 am  Keynote Speaker: Wendy Garcia\, Chief Diversity Officer\, City  \nComptroller’s Office – 30 min \n11:05 am – 11:15 am  Break \n11:15 am – 12pm  Workshop – She Started It – Successful Women Entrepreneurs – A panel Discussion – 45 min \n12pm – 12:45 pm  Workshop – YELP – Managing your online reputation – 45 min \n12:45 pm – 1:30 pm Group Photo & Lunch \n1:30 pm – 2:15 pm  Workshop Linked-In – Beth Granger Linked-In Social selling – 1:00 hr \n3:00 – 4:00 pm   Networking \nFree Breakfast and Lunch will be provided!\n\n\nTitle: 5 Star State Of Mind\n\nWhat you can expect to learn: A Bright Local study found that 91% of consumers turn to review sites to determine if a local business is a good business. As a business owner\, it’s important you understand the value of reviews\, how to respond to them\, and what you can do to get more. In this session\, we will provide tips and tricks for navigating the world of online reviews and also explain the best way to manage your online reputation.\n\n\nMeet Ali Schwartz – The Yelp NYC Local Business Partner. Ali works to build a thriving network of local business owners\, managers & marketers. She hosts a series of both online and offline events to provide business owners with resources to help educate them on the ever-changing world of online review sites\, especially when it comes to Yelp. Ali is also your local Yelp For Business Owners expert in the NYC Metro area; she provides training for local business organizations on the free tools available on Yelp as well as in-person 1:1 consultative assistance. Ali regularly takes actionable feedback from the NYC business community to the different business owner-focused divisions at Yelp HQ so Yelp can continue to improve the overall business user experience.\n\n\n 
URL:https://services.queensny.org/event/the-power-of-women-entrepreneurs-we-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190320T183000
DTEND;TZID=America/New_York:20190320T183000
DTSTAMP:20260502T011342
CREATED:20190109T181255Z
LAST-MODIFIED:20190109T181255Z
UID:17244-1553106600-1553106600@services.queensny.org
SUMMARY:I Have a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing\nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, February 27th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Tuesday\, March 5th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, March 13th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, March 20th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, March 27th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Tuesday\, April 2nd from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/i-have-a-food-product-now-what-4-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190315T080000
DTEND;TZID=America/New_York:20190315T100000
DTSTAMP:20260502T011342
CREATED:20190215T144322Z
LAST-MODIFIED:20190215T144322Z
UID:17256-1552636800-1552644000@services.queensny.org
SUMMARY:Business Forum Breakfast: Communication\, Technology\, and the Law
DESCRIPTION:A Panel Discussion\nJudith Massis-Sanchez\nModerator\, Counsel\, Queens College\n\n Sara Radicati\n Founder and CEO\, the Radicati Group\, Inc.\n\nKathryn C Cole\n Partner\, Farrell Fritz P.C.\n\nThomas Hull\n AVP and CIO\, Queens College\n\n RSVP by March 11\, 2019\nPlease register for this event at\nwww.qc.cuny.edu/businessforumrsvp or call 718-570-0625.\n\nComplimentary parking available in the student union building.\n\nPlease show your support: Suggested $25 donation – Click here to donate 
URL:https://services.queensny.org/event/business-forum-breakfast-business-communication-technology-and-the-law-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190313T183000
DTEND;TZID=America/New_York:20190313T183000
DTSTAMP:20260502T011342
CREATED:20190109T181254Z
LAST-MODIFIED:20190109T181254Z
UID:17243-1552501800-1552501800@services.queensny.org
SUMMARY:I Have a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing\nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, February 27th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Tuesday\, March 5th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, March 13th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, March 20th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, March 27th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Tuesday\, April 2nd from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/i-have-a-food-product-now-what-3-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190306T173000
DTEND;TZID=America/New_York:20190306T193000
DTSTAMP:20260502T011342
CREATED:20190222T160627Z
LAST-MODIFIED:20190222T160627Z
UID:17257-1551893400-1551900600@services.queensny.org
SUMMARY:Free Legal Clinic
DESCRIPTION:This event\,offered in partnership with NELP (Neighborhood Entrepreneur Law Project\, will allow entrepreneurs to sit down one-on-one with a lawyer in order to discuss legal issues that are facing their businesses\, such as intellectual property and contracts. Please note that this workshop requires people to register if they wish to attend. To register please call us at 718-263-0546.
URL:https://services.queensny.org/event/free-legal-clinic-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190305T183000
DTEND;TZID=America/New_York:20190305T183000
DTSTAMP:20260502T011342
CREATED:20190109T181254Z
LAST-MODIFIED:20190109T181254Z
UID:17242-1551810600-1551810600@services.queensny.org
SUMMARY:I Have a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing\nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, February 27th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Tuesday\, March 5th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, March 13th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, March 20th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, March 27th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Tuesday\, April 2nd from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/i-have-a-food-product-now-what-5/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190305T180000
DTEND;TZID=America/New_York:20190305T193000
DTSTAMP:20260502T011342
CREATED:20180820T173747Z
LAST-MODIFIED:20180820T173747Z
UID:17232-1551808800-1551814200@services.queensny.org
SUMMARY:New Idea to New Venture Workshop
DESCRIPTION:This workshop helps participants develop their business idea\, organize their start-up process and create a strategy to launch their business. It also covers key elements of how to start a business including: financing\, business registration\, permit & licenses\, and tax related issues. Learn how to setup a company and avoid missteps that can cost you time and money. \nThis event welcomes all veterans who are interested in starting their own businesses. \nPlease note that the entrance to WeWork Queens Plaza is located on the 27th Street side entrance (27th St and Queens Plaza N). The space is on the 13th floor.
URL:https://services.queensny.org/event/ninv-3-12-19-2/
CATEGORIES:Women's Business Center
END:VEVENT
END:VCALENDAR