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DTSTART;TZID=America/New_York:20181204T183000
DTEND;TZID=America/New_York:20181204T203000
DTSTAMP:20260502T074342
CREATED:20180802T145831Z
LAST-MODIFIED:20180802T145831Z
UID:17204-1543948200-1543955400@services.queensny.org
SUMMARY:Queens StartUP! - All About Business Planning and Research
DESCRIPTION:The purpose of this training course is to provide the initial steps and foundation to starting your business plan. The following topics will be covered: \n\nDeveloping a mission statement\nPlanning for your Business\nConducting research on market\, industry\, and competition.\n\nPlease bring a pen and pad in order to take notes\, and be ready to ask questions only pertaining to the content presented. For more in-depth and specific information\, please consider scheduling a one-on-one counseling appointment.
URL:https://services.queensny.org/event/queens-startup-all-about-business-planning-and-research-12-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181203T180000
DTEND;TZID=America/New_York:20181203T193000
DTSTAMP:20260502T074342
CREATED:20180928T172149Z
LAST-MODIFIED:20180928T172149Z
UID:17235-1543860000-1543865400@services.queensny.org
SUMMARY:New Idea to New Venture Workshop
DESCRIPTION:This workshop helps participants develop their business idea\, organize their start-up process and create a strategy to launch their business. It also covers key elements of how to start a business including: financing\, business registration\, permit & licenses\, and tax related issues. Learn how to setup a company and avoid missteps that can cost you time and money. \nThis event welcomes all veterans who are interested in starting their own businesses.
URL:https://services.queensny.org/event/new-idea-to-new-venture-workshop-28-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181129T100000
DTEND;TZID=America/New_York:20181129T120000
DTSTAMP:20260502T074342
CREATED:20180809T141308Z
LAST-MODIFIED:20180809T141308Z
UID:17223-1543485600-1543492800@services.queensny.org
SUMMARY:Doing Business With The Government: Getting M/WBE Certified with NYC & NYS
DESCRIPTION:Learn about getting certified as a Minority/Woman Business Enterprise with NYC & NYS\, what you will need to do to obtain government contracts\, and how you can leverage your certification to get more business.  \nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/doing-business-with-the-government-getting-m-wbe-certified-with-nyc-nys-8-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181127T183000
DTEND;TZID=America/New_York:20181127T203000
DTSTAMP:20260502T074342
CREATED:20180802T145836Z
LAST-MODIFIED:20180802T145836Z
UID:17215-1543343400-1543350600@services.queensny.org
SUMMARY:Queens StartUP! - Developing Financial Statements
DESCRIPTION:This session will focus on reviewing Financial Statements necessary to be included in your business. Some of the topics that will be covered are: \n\nIncome Statements\nBalance Sheets\nCash Flow
URL:https://services.queensny.org/event/queens-startup-developing-financial-statements-11-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181120T183000
DTEND;TZID=America/New_York:20181120T203000
DTSTAMP:20260502T074342
CREATED:20180802T145835Z
LAST-MODIFIED:20180802T145835Z
UID:17211-1542738600-1542745800@services.queensny.org
SUMMARY:Queens StartUP! - Creative Sales & Marketing Strategies
DESCRIPTION:This training session will go over what you will need to grow sales and creating your Marketing Plan. This session will go over the following topics: \n\nDeveloping sales and marketing strategies\nDeveloping a marketing schedule\nGathering metrics
URL:https://services.queensny.org/event/queens-startup-creative-sales-marketing-strategies-11-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181115T183000
DTEND;TZID=America/New_York:20181115T203000
DTSTAMP:20260502T074342
CREATED:20180802T145838Z
LAST-MODIFIED:20180802T145838Z
UID:17218-1542306600-1542313800@services.queensny.org
SUMMARY:Queens StartUP! - Legal Considerations For Start-Up Businesses
DESCRIPTION:This class will go over the rules and regulations on starting a business with a focus on forms\, paperwork\, and labor laws.
URL:https://services.queensny.org/event/queens-startup-legal-considerations-for-start-up-businesses-3/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181113T183000
DTEND;TZID=America/New_York:20181113T203000
DTSTAMP:20260502T074342
CREATED:20180802T145834Z
LAST-MODIFIED:20180802T145834Z
UID:17207-1542133800-1542141000@services.queensny.org
SUMMARY:Queens StartUP! - Business Operations and Management
DESCRIPTION:This training session will speak about how your business plans to operate as well as what you’re long-term goals will include. Some of the topics will include: \n\nDefining business systems\nAppropriate management\nTechnology use for business efficiency
URL:https://services.queensny.org/event/queens-startup-business-operations-and-management-10-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181108T183000
DTEND;TZID=America/New_York:20181108T203000
DTSTAMP:20260502T074342
CREATED:20180802T145831Z
LAST-MODIFIED:20180802T145831Z
UID:17203-1541701800-1541709000@services.queensny.org
SUMMARY:Queens StartUP! - All About Business Planning and Research
DESCRIPTION:The purpose of this training course is to provide the initial steps and foundation to starting your business plan. The following topics will be covered: \n\nDeveloping a mission statement\nPlanning for your Business\nConducting research on market\, industry\, and competition.\n\nPlease bring a pen and pad in order to take notes\, and be ready to ask questions only pertaining to the content presented. For more in-depth and specific information\, please consider scheduling a one-on-one counseling appointment.
URL:https://services.queensny.org/event/queens-startup-all-about-business-planning-and-research-11-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181107T183000
DTEND;TZID=America/New_York:20181107T200000
DTSTAMP:20260502T074342
CREATED:20180801T174201Z
LAST-MODIFIED:20180801T174201Z
UID:17201-1541615400-1541620800@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing \nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, September 12th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Wednesday\, September 26th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, October 10th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, October 24th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, October 31th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Wednesday\, November 7th from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/ive-got-a-food-product-now-what-5-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181107T180000
DTEND;TZID=America/New_York:20181107T193000
DTSTAMP:20260502T074342
CREATED:20180820T173746Z
LAST-MODIFIED:20180820T173746Z
UID:17230-1541613600-1541619000@services.queensny.org
SUMMARY:New Idea to New Venture Workshop
DESCRIPTION:This workshop helps participants develop their business idea\, organize their start-up process and create a strategy to launch their business. It also covers key elements of how to start a business including: financing\, business registration\, permit & licenses\, and tax related issues. Learn how to setup a company and avoid missteps that can cost you time and money. \nThis event welcomes all veterans who are interested in starting their own businesses. \nPlease note that the entrance to WeWork Queens Plaza is located on the 27th Street side entrance (27th St and Queens Plaza N). The space is on the 13th floor.
URL:https://services.queensny.org/event/ninv-11-7-18-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181031T183000
DTEND;TZID=America/New_York:20181031T200000
DTSTAMP:20260502T074342
CREATED:20180801T174200Z
LAST-MODIFIED:20180801T174200Z
UID:17200-1541010600-1541016000@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing \nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, September 12th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Wednesday\, September 26th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, October 10th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, October 24th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, October 31th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Wednesday\, November 7th from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/ive-got-a-food-product-now-what-4-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181027T103000
DTEND;TZID=America/New_York:20181027T123000
DTSTAMP:20260502T074342
CREATED:20180802T145836Z
LAST-MODIFIED:20180802T145836Z
UID:17214-1540636200-1540643400@services.queensny.org
SUMMARY:Queens StartUP! - Developing Financial Statements
DESCRIPTION:This session will focus on reviewing Financial Statements necessary to be included in your business. Some of the topics that will be covered are: \n\nIncome Statements\nBalance Sheets\nCash Flow
URL:https://services.queensny.org/event/queens-startup-developing-financial-statements-10-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181025T100000
DTEND;TZID=America/New_York:20181025T120000
DTSTAMP:20260502T074342
CREATED:20180809T141308Z
LAST-MODIFIED:20180809T141308Z
UID:17222-1540461600-1540468800@services.queensny.org
SUMMARY:Doing Business With The Government: Getting M/WBE Certified with NYC & NYS
DESCRIPTION:Learn about getting certified as a Minority/Woman Business Enterprise with NYC & NYS\, what you will need to do to obtain government contracts\, and how you can leverage your certification to get more business.  \nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/doing-business-with-the-government-getting-m-wbe-certified-with-nyc-nys-7-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181025T083000
DTEND;TZID=America/New_York:20181025T103000
DTSTAMP:20260502T074342
CREATED:20180827T154030Z
LAST-MODIFIED:20180827T154030Z
UID:17234-1540456200-1540463400@services.queensny.org
SUMMARY:Women's Power Networking Breakfast: Business in a Nutshell: Tools to Help You Launch Your Business
DESCRIPTION:Ready to launch your business but not sure how? Business in a Nutshell is a digital tool kit with everything you need to know to launch your business and quickly find your audience online.  At this session you will learn: \nAt this session you will learn: \n\nWhat infrastructure you need to have in place to establish and conduct business online\nWhat role media plays in helping your audience find you (owned\, earned and paid)\nWhen to do something yourself and when to outsource it\n\nAbout the Speaker \nKatie Fiore is Head of Conversion Optimization at SYZYGY\, a global digital agency based in Germany. She is passionate about creative problem solving and applying design thinking principles for business and social innovation. \nHer career has spanned client services\, product development\, creative/web dev and business operations. She is experienced in design thinking\, facilitation\, marketing and program strategy\, writing and storytelling\, and partnerships. Her passion project is leveraging the Catskills lifestyle to increase tourism and inspire entrepreneurship\, which is documented on www.brooklyntothecatskills.com \nClient experience includes blue chip clients such as Procter & Gamble\, Nabisco\, KPMG\, and Avis Budget Group; experience across Travel\, CPG\, Non Profit\, Publishing\, Retail\, and B2B categories. \nFollow Katie on LinkedIn or on her lifestyle blog\, Brooklyn to the Catskills.
URL:https://services.queensny.org/event/nutshell-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181024T183000
DTEND;TZID=America/New_York:20181024T200000
DTSTAMP:20260502T074342
CREATED:20180801T174200Z
LAST-MODIFIED:20180801T174200Z
UID:17199-1540405800-1540411200@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing \nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, September 12th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Wednesday\, September 26th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, October 10th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, October 24th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, October 31th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Wednesday\, November 7th from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/ive-got-a-food-product-now-what-3-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181021T100000
DTEND;TZID=America/New_York:20181021T150000
DTSTAMP:20260502T074343
CREATED:20181003T170852Z
LAST-MODIFIED:20181003T170852Z
UID:17239-1540116000-1540134000@services.queensny.org
SUMMARY:Home Improvement Contractor Training (English)
DESCRIPTION:Enroll for a 3-day course (9/15\, 9/16\, and 9/22) to become a licensed Home Improvement Contractor Business. In this class you will:\n\nGet training to become a licensed home improvement contractor with the NYC’s Department of Consumer Affairs\nLearn from a qualified instructor on running a professional business\, avoid liability\, and become a successful entrepreneur.\nWork with a business advisor in filing ALL necessary appropriate paperwork.\n\nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/home-improvement-contractor-training-english-11-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181020T103000
DTEND;TZID=America/New_York:20181020T123000
DTSTAMP:20260502T074343
CREATED:20180802T145835Z
LAST-MODIFIED:20180802T145835Z
UID:17210-1540031400-1540038600@services.queensny.org
SUMMARY:Queens StartUP! - Creative Sales & Marketing Strategies
DESCRIPTION:This training session will go over what you will need to grow sales and creating your Marketing Plan. This session will go over the following topics: \n\nDeveloping sales and marketing strategies\nDeveloping a marketing schedule\nGathering metrics
URL:https://services.queensny.org/event/queens-startup-creative-sales-marketing-strategies-10-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181013T103000
DTEND;TZID=America/New_York:20181013T123000
DTSTAMP:20260502T074343
CREATED:20180802T145831Z
LAST-MODIFIED:20180802T145831Z
UID:17202-1539426600-1539433800@services.queensny.org
SUMMARY:Queens StartUP! - All About Business Planning and Research
DESCRIPTION:The purpose of this training course is to provide the initial steps and foundation to starting your business plan. The following topics will be covered: \n\nDeveloping a mission statement\nPlanning for your Business\nConducting research on market\, industry\, and competition.\n\nPlease bring a pen and pad in order to take notes\, and be ready to ask questions only pertaining to the content presented. For more in-depth and specific information\, please consider scheduling a one-on-one counseling appointment.
URL:https://services.queensny.org/event/queens-startup-all-about-business-planning-and-research-10-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181010T183000
DTEND;TZID=America/New_York:20181010T200000
DTSTAMP:20260502T074343
CREATED:20180801T174200Z
LAST-MODIFIED:20180801T174200Z
UID:17198-1539196200-1539201600@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing \nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, September 12th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Wednesday\, September 26th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, October 10th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, October 24th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, October 31th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Wednesday\, November 7th from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/i-have-a-food-product-now-what-2-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181006T103000
DTEND;TZID=America/New_York:20181006T123000
DTSTAMP:20260502T074343
CREATED:20180802T145832Z
LAST-MODIFIED:20180802T145832Z
UID:17206-1538821800-1538829000@services.queensny.org
SUMMARY:Queens StartUP! - Business Operations and Management
DESCRIPTION:This training session will speak about how your business plans to operate as well as what you’re long-term goals will include. Some of the topics will include: \n\nDefining business systems\nAppropriate management\nTechnology use for business efficiency
URL:https://services.queensny.org/event/queens-startup-business-operations-and-management-9-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180927T100000
DTEND;TZID=America/New_York:20180927T120000
DTSTAMP:20260502T074343
CREATED:20180809T141308Z
LAST-MODIFIED:20180809T141308Z
UID:17220-1538042400-1538049600@services.queensny.org
SUMMARY:Doing Business With The Government: Getting M/WBE Certified with NYC & NYS
DESCRIPTION:Learn about getting certified as a Minority/Woman Business Enterprise with NYC & NYS\, what you will need to do to obtain government contracts\, and how you can leverage your certification to get more business.  \nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/doing-business-with-the-government-getting-m-wbe-certified-with-nyc-nys-6-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180926T183000
DTEND;TZID=America/New_York:20180926T200000
DTSTAMP:20260502T074343
CREATED:20180801T174200Z
LAST-MODIFIED:20180801T174200Z
UID:17197-1537986600-1537992000@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing \nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, September 12th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Wednesday\, September 26th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, October 10th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, October 24th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, October 31th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Wednesday\, November 7th from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/ive-got-a-food-product-now-what-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180920T183000
DTEND;TZID=America/New_York:20180920T200000
DTSTAMP:20260502T074343
CREATED:20180724T164631Z
LAST-MODIFIED:20180724T164631Z
UID:17194-1537468200-1537473600@services.queensny.org
SUMMARY:Queens StartUP! Orientation
DESCRIPTION:The Queens StartUP! Business Plan Competition assists and awards start-up entrepreneurs with a grant worth up to $10\,000 in funding and services to help make their business successful. Information for this program will be offered throughout September at several locations. Please RSVP and attend so you can know how you can win!
URL:https://services.queensny.org/event/queens-startup-orientation-7-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180917T183000
DTEND;TZID=America/New_York:20180917T200000
DTSTAMP:20260502T074343
CREATED:20180724T164627Z
LAST-MODIFIED:20180724T164627Z
UID:17193-1537209000-1537214400@services.queensny.org
SUMMARY:Queens StartUP! Orientation
DESCRIPTION:The Queens StartUP! Business Plan Competition assists and awards start-up entrepreneurs with a grant worth up to $10\,000 in funding and services to help make their business successful. Information for this program will be offered throughout September at several locations. Please RSVP and attend so you can know how you can win!
URL:https://services.queensny.org/event/queens-startup-orientation-6-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180915T100000
DTEND;TZID=America/New_York:20180915T160000
DTSTAMP:20260502T074343
CREATED:20180822T195550Z
LAST-MODIFIED:20180822T195550Z
UID:17233-1537005600-1537027200@services.queensny.org
SUMMARY:Home Improvement Contractor Training (English)
DESCRIPTION:Enroll for a 3-day course (9/15\, 9/16\, and 9/22) to become a licensed Home Improvement Contractor Business. In this class you will:\n\nGet training to become a licensed home improvement contractor with the NYC’s Department of Consumer Affairs\nLearn from a qualified instructor on running a professional business\, avoid liability\, and become a successful entrepreneur.\nWork with a business advisor in filing ALL necessary appropriate paperwork.\n\nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/home-improvement-contractor-training-english-10-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180913T183000
DTEND;TZID=America/New_York:20180913T200000
DTSTAMP:20260502T074343
CREATED:20180724T164627Z
LAST-MODIFIED:20180724T164627Z
UID:17192-1536863400-1536868800@services.queensny.org
SUMMARY:Queens StartUP! Orientation
DESCRIPTION:The Queens StartUP! Business Plan Competition assists and awards start-up entrepreneurs with a grant worth up to $10\,000 in funding and services to help make their business successful. Information for this program will be offered throughout September at several locations. Please RSVP and attend so you can know how you can win!
URL:https://services.queensny.org/event/queens-startup-orientation-5-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180912T183000
DTEND;TZID=America/New_York:20180912T200000
DTSTAMP:20260502T074343
CREATED:20180801T173453Z
LAST-MODIFIED:20180801T173453Z
UID:17196-1536777000-1536782400@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing\nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, September 12th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Wednesday\, September 26th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, October 10th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, October 24th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, October 31th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Wednesday\, November 7th from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/fpnw-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180912T163000
DTEND;TZID=America/New_York:20180912T173000
DTSTAMP:20260502T074343
CREATED:20180724T164627Z
LAST-MODIFIED:20180724T164627Z
UID:17191-1536769800-1536773400@services.queensny.org
SUMMARY:Queens StartUP! Orientation
DESCRIPTION:The Queens StartUP! Business Plan Competition assists and awards start-up entrepreneurs with a grant worth up to $10\,000 in funding and services to help make their business successful. Information for this program will be offered throughout September at several locations. Please RSVP and attend so you can know how you can win!
URL:https://services.queensny.org/event/queens-startup-orientation-4-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180910T183000
DTEND;TZID=America/New_York:20180910T200000
DTSTAMP:20260502T074343
CREATED:20180724T164626Z
LAST-MODIFIED:20180724T164626Z
UID:17190-1536604200-1536609600@services.queensny.org
SUMMARY:Queens StartUP! Orientation
DESCRIPTION:The Queens StartUP! Business Plan Competition assists and awards start-up entrepreneurs with a grant worth up to $10\,000 in funding and services to help make their business successful. Information for this program will be offered throughout September at several locations. Please RSVP and attend so you can know how you can win!
URL:https://services.queensny.org/event/queens-startup-orientation-3-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180908T103000
DTEND;TZID=America/New_York:20180908T120000
DTSTAMP:20260502T074343
CREATED:20180724T164626Z
LAST-MODIFIED:20180724T164626Z
UID:17189-1536402600-1536408000@services.queensny.org
SUMMARY:Queens StartUP! Orientation
DESCRIPTION:The Queens StartUP! Business Plan Competition assists and awards start-up entrepreneurs with a grant worth up to $10\,000 in funding and services to help make their business successful. Information for this program will be offered throughout September at several locations. Please RSVP and attend so you can know how you can win!
URL:https://services.queensny.org/event/queens-startup-orientation-2-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
END:VCALENDAR