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DTSTART;TZID=America/New_York:20181025T100000
DTEND;TZID=America/New_York:20181025T120000
DTSTAMP:20260502T092539
CREATED:20180809T141308Z
LAST-MODIFIED:20180809T141308Z
UID:17222-1540461600-1540468800@services.queensny.org
SUMMARY:Doing Business With The Government: Getting M/WBE Certified with NYC & NYS
DESCRIPTION:Learn about getting certified as a Minority/Woman Business Enterprise with NYC & NYS\, what you will need to do to obtain government contracts\, and how you can leverage your certification to get more business.  \nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/doing-business-with-the-government-getting-m-wbe-certified-with-nyc-nys-7-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181025T083000
DTEND;TZID=America/New_York:20181025T103000
DTSTAMP:20260502T092539
CREATED:20180827T154030Z
LAST-MODIFIED:20180827T154030Z
UID:17234-1540456200-1540463400@services.queensny.org
SUMMARY:Women's Power Networking Breakfast: Business in a Nutshell: Tools to Help You Launch Your Business
DESCRIPTION:Ready to launch your business but not sure how? Business in a Nutshell is a digital tool kit with everything you need to know to launch your business and quickly find your audience online.  At this session you will learn: \nAt this session you will learn: \n\nWhat infrastructure you need to have in place to establish and conduct business online\nWhat role media plays in helping your audience find you (owned\, earned and paid)\nWhen to do something yourself and when to outsource it\n\nAbout the Speaker \nKatie Fiore is Head of Conversion Optimization at SYZYGY\, a global digital agency based in Germany. She is passionate about creative problem solving and applying design thinking principles for business and social innovation. \nHer career has spanned client services\, product development\, creative/web dev and business operations. She is experienced in design thinking\, facilitation\, marketing and program strategy\, writing and storytelling\, and partnerships. Her passion project is leveraging the Catskills lifestyle to increase tourism and inspire entrepreneurship\, which is documented on www.brooklyntothecatskills.com \nClient experience includes blue chip clients such as Procter & Gamble\, Nabisco\, KPMG\, and Avis Budget Group; experience across Travel\, CPG\, Non Profit\, Publishing\, Retail\, and B2B categories. \nFollow Katie on LinkedIn or on her lifestyle blog\, Brooklyn to the Catskills.
URL:https://services.queensny.org/event/nutshell-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181024T183000
DTEND;TZID=America/New_York:20181024T200000
DTSTAMP:20260502T092539
CREATED:20180801T174200Z
LAST-MODIFIED:20180801T174200Z
UID:17199-1540405800-1540411200@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing \nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, September 12th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Wednesday\, September 26th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, October 10th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, October 24th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, October 31th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Wednesday\, November 7th from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/ive-got-a-food-product-now-what-3-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181021T100000
DTEND;TZID=America/New_York:20181021T150000
DTSTAMP:20260502T092539
CREATED:20181003T170852Z
LAST-MODIFIED:20181003T170852Z
UID:17239-1540116000-1540134000@services.queensny.org
SUMMARY:Home Improvement Contractor Training (English)
DESCRIPTION:Enroll for a 3-day course (9/15\, 9/16\, and 9/22) to become a licensed Home Improvement Contractor Business. In this class you will:\n\nGet training to become a licensed home improvement contractor with the NYC’s Department of Consumer Affairs\nLearn from a qualified instructor on running a professional business\, avoid liability\, and become a successful entrepreneur.\nWork with a business advisor in filing ALL necessary appropriate paperwork.\n\nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/home-improvement-contractor-training-english-11-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181020T103000
DTEND;TZID=America/New_York:20181020T123000
DTSTAMP:20260502T092539
CREATED:20180802T145835Z
LAST-MODIFIED:20180802T145835Z
UID:17210-1540031400-1540038600@services.queensny.org
SUMMARY:Queens StartUP! - Creative Sales & Marketing Strategies
DESCRIPTION:This training session will go over what you will need to grow sales and creating your Marketing Plan. This session will go over the following topics: \n\nDeveloping sales and marketing strategies\nDeveloping a marketing schedule\nGathering metrics
URL:https://services.queensny.org/event/queens-startup-creative-sales-marketing-strategies-10-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181013T103000
DTEND;TZID=America/New_York:20181013T123000
DTSTAMP:20260502T092539
CREATED:20180802T145831Z
LAST-MODIFIED:20180802T145831Z
UID:17202-1539426600-1539433800@services.queensny.org
SUMMARY:Queens StartUP! - All About Business Planning and Research
DESCRIPTION:The purpose of this training course is to provide the initial steps and foundation to starting your business plan. The following topics will be covered: \n\nDeveloping a mission statement\nPlanning for your Business\nConducting research on market\, industry\, and competition.\n\nPlease bring a pen and pad in order to take notes\, and be ready to ask questions only pertaining to the content presented. For more in-depth and specific information\, please consider scheduling a one-on-one counseling appointment.
URL:https://services.queensny.org/event/queens-startup-all-about-business-planning-and-research-10-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181010T183000
DTEND;TZID=America/New_York:20181010T200000
DTSTAMP:20260502T092539
CREATED:20180801T174200Z
LAST-MODIFIED:20180801T174200Z
UID:17198-1539196200-1539201600@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing \nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, September 12th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Wednesday\, September 26th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, October 10th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, October 24th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, October 31th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Wednesday\, November 7th from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/i-have-a-food-product-now-what-2-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181006T103000
DTEND;TZID=America/New_York:20181006T123000
DTSTAMP:20260502T092539
CREATED:20180802T145832Z
LAST-MODIFIED:20180802T145832Z
UID:17206-1538821800-1538829000@services.queensny.org
SUMMARY:Queens StartUP! - Business Operations and Management
DESCRIPTION:This training session will speak about how your business plans to operate as well as what you’re long-term goals will include. Some of the topics will include: \n\nDefining business systems\nAppropriate management\nTechnology use for business efficiency
URL:https://services.queensny.org/event/queens-startup-business-operations-and-management-9-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180927T100000
DTEND;TZID=America/New_York:20180927T120000
DTSTAMP:20260502T092539
CREATED:20180809T141308Z
LAST-MODIFIED:20180809T141308Z
UID:17220-1538042400-1538049600@services.queensny.org
SUMMARY:Doing Business With The Government: Getting M/WBE Certified with NYC & NYS
DESCRIPTION:Learn about getting certified as a Minority/Woman Business Enterprise with NYC & NYS\, what you will need to do to obtain government contracts\, and how you can leverage your certification to get more business.  \nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/doing-business-with-the-government-getting-m-wbe-certified-with-nyc-nys-6-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180926T183000
DTEND;TZID=America/New_York:20180926T200000
DTSTAMP:20260502T092539
CREATED:20180801T174200Z
LAST-MODIFIED:20180801T174200Z
UID:17197-1537986600-1537992000@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing \nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, September 12th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Wednesday\, September 26th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, October 10th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, October 24th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, October 31th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Wednesday\, November 7th from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/ive-got-a-food-product-now-what-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180920T183000
DTEND;TZID=America/New_York:20180920T200000
DTSTAMP:20260502T092539
CREATED:20180724T164631Z
LAST-MODIFIED:20180724T164631Z
UID:17194-1537468200-1537473600@services.queensny.org
SUMMARY:Queens StartUP! Orientation
DESCRIPTION:The Queens StartUP! Business Plan Competition assists and awards start-up entrepreneurs with a grant worth up to $10\,000 in funding and services to help make their business successful. Information for this program will be offered throughout September at several locations. Please RSVP and attend so you can know how you can win!
URL:https://services.queensny.org/event/queens-startup-orientation-7-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180917T183000
DTEND;TZID=America/New_York:20180917T200000
DTSTAMP:20260502T092539
CREATED:20180724T164627Z
LAST-MODIFIED:20180724T164627Z
UID:17193-1537209000-1537214400@services.queensny.org
SUMMARY:Queens StartUP! Orientation
DESCRIPTION:The Queens StartUP! Business Plan Competition assists and awards start-up entrepreneurs with a grant worth up to $10\,000 in funding and services to help make their business successful. Information for this program will be offered throughout September at several locations. Please RSVP and attend so you can know how you can win!
URL:https://services.queensny.org/event/queens-startup-orientation-6-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180915T100000
DTEND;TZID=America/New_York:20180915T160000
DTSTAMP:20260502T092539
CREATED:20180822T195550Z
LAST-MODIFIED:20180822T195550Z
UID:17233-1537005600-1537027200@services.queensny.org
SUMMARY:Home Improvement Contractor Training (English)
DESCRIPTION:Enroll for a 3-day course (9/15\, 9/16\, and 9/22) to become a licensed Home Improvement Contractor Business. In this class you will:\n\nGet training to become a licensed home improvement contractor with the NYC’s Department of Consumer Affairs\nLearn from a qualified instructor on running a professional business\, avoid liability\, and become a successful entrepreneur.\nWork with a business advisor in filing ALL necessary appropriate paperwork.\n\nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/home-improvement-contractor-training-english-10-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180913T183000
DTEND;TZID=America/New_York:20180913T200000
DTSTAMP:20260502T092539
CREATED:20180724T164627Z
LAST-MODIFIED:20180724T164627Z
UID:17192-1536863400-1536868800@services.queensny.org
SUMMARY:Queens StartUP! Orientation
DESCRIPTION:The Queens StartUP! Business Plan Competition assists and awards start-up entrepreneurs with a grant worth up to $10\,000 in funding and services to help make their business successful. Information for this program will be offered throughout September at several locations. Please RSVP and attend so you can know how you can win!
URL:https://services.queensny.org/event/queens-startup-orientation-5-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180912T183000
DTEND;TZID=America/New_York:20180912T200000
DTSTAMP:20260502T092539
CREATED:20180801T173453Z
LAST-MODIFIED:20180801T173453Z
UID:17196-1536777000-1536782400@services.queensny.org
SUMMARY:I've Got a Food Product. Now What?
DESCRIPTION:The Food Entrepreneur’s Essential Guide to Branding & Marketing\nWelcome to the wonderful\, crazy\, and competitive world of food startups! \nNow that you have a product you want to sell\, you’ve got to figure out a way to create a brand that gets noticed\, stands out from the competition\, and connects with customers. \nWhat good does it do to have a great product if no one knows about it? In today’s over-communicated\, cluttered\, and confusing marketplace\, it is even more important to be crystal clear on who you are (as a brand)\, who you serve\, and how\, where\, and when to communicate your brand message. \nCreating a brand that sells on your own can be overwhelming. In this 6-part workshop series\, we’ll walk you through a simple and practical guide to the essential branding and marketing tools you need to successfully develop and grow a unique\, authentic\, and relevant brand. \nClasses\nClass #1: Wednesday\, September 12th from 6:30 to 8:00 \nBRANDING ESSENTIALS 1 : Defining Your Brand Identity \nThink about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you\, but act as ambassadors\, convincing others they should buy from you too. \nIn this workshop\, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace. \nHere’s some of what we’ll cover: \n\nThe true definition of a brand.\nThe 1 question you should be answering when defining your brand.\nThe secret to creating the perfect Elevator Pitch.\nWhy you need a Mission Statement and all the tools you need to write a powerful one.\nThe steps to creating a visual brand identity and the secret weapon that every brand should have.\n\n  \nClass #2: Wednesday\, September 26th from 6:30 to 8:00 \nBRANDING ESSENTIALS 2 : Finding Your Niche and Creating a Brand Experience \n“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s. \nHere’s some of what we’ll cover: \n\nWhy you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.\nHow to attract the right customers and develop a loyal diehard fan base.\nCreative ways to establish your brand voice and personality.\nThe importance of brand strategy and building brand equity.\n\n  \nClass #3: Wednesday\, October 10th from 6:30 to 8:00 \nPACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand \nThey say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\n  \nClass #4: Wednesday\, October 24th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer \nOnce you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\n  \nClass #5: Wednesday\, October 31th from 6:30 to 8:00 \nSALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B  \nOk\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\n  \nClass #6: Wednesday\, November 7th from 6:30 to 8:00 \nEXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up  \nGet offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/fpnw-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180912T163000
DTEND;TZID=America/New_York:20180912T173000
DTSTAMP:20260502T092539
CREATED:20180724T164627Z
LAST-MODIFIED:20180724T164627Z
UID:17191-1536769800-1536773400@services.queensny.org
SUMMARY:Queens StartUP! Orientation
DESCRIPTION:The Queens StartUP! Business Plan Competition assists and awards start-up entrepreneurs with a grant worth up to $10\,000 in funding and services to help make their business successful. Information for this program will be offered throughout September at several locations. Please RSVP and attend so you can know how you can win!
URL:https://services.queensny.org/event/queens-startup-orientation-4-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180910T183000
DTEND;TZID=America/New_York:20180910T200000
DTSTAMP:20260502T092539
CREATED:20180724T164626Z
LAST-MODIFIED:20180724T164626Z
UID:17190-1536604200-1536609600@services.queensny.org
SUMMARY:Queens StartUP! Orientation
DESCRIPTION:The Queens StartUP! Business Plan Competition assists and awards start-up entrepreneurs with a grant worth up to $10\,000 in funding and services to help make their business successful. Information for this program will be offered throughout September at several locations. Please RSVP and attend so you can know how you can win!
URL:https://services.queensny.org/event/queens-startup-orientation-3-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180908T103000
DTEND;TZID=America/New_York:20180908T120000
DTSTAMP:20260502T092539
CREATED:20180724T164626Z
LAST-MODIFIED:20180724T164626Z
UID:17189-1536402600-1536408000@services.queensny.org
SUMMARY:Queens StartUP! Orientation
DESCRIPTION:The Queens StartUP! Business Plan Competition assists and awards start-up entrepreneurs with a grant worth up to $10\,000 in funding and services to help make their business successful. Information for this program will be offered throughout September at several locations. Please RSVP and attend so you can know how you can win!
URL:https://services.queensny.org/event/queens-startup-orientation-2-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180830T180000
DTEND;TZID=America/New_York:20180830T200000
DTSTAMP:20260502T092539
CREATED:20180725T200624Z
LAST-MODIFIED:20180725T200624Z
UID:17195-1535652000-1535659200@services.queensny.org
SUMMARY:The Zesty Summer Networking Mixer
DESCRIPTION:The drinks are fizzy.\nThe view makes you dizzy.\nThe kibitzing keeps you busy. \nThe pizzazz will dazzle.\nNo putzes will razzle.\nSalty snacks will bedazzle. \nDon’t zig or zag\, go straight to Roof Z.\nA great event with limited paparazzi. \nGet in a good mood on the Thursday before Labor Day Weekend. The Zesty Summer Networking Mixer offers heavenly views\, devilish drinks\, and an angelic atmosphere. Catch up with colleagues\, make new friends\, and learn about QEDC’s fall programs\, including: \n\nThe StartUP! Business Plan Competition\nHome Improvement Contractor Training\nEntrepreneurial Assistance Program\nWomen’s Business Center\nM/WBE Certification\nMade In Queens (MIQ)\nAnd introducing I’ve Got a Food Product. Now What?
URL:https://services.queensny.org/event/z-hotel-2/
CATEGORIES:Women's Business Center,Queens Tech + Innovation Challenge
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180830T100000
DTEND;TZID=America/New_York:20180830T120000
DTSTAMP:20260502T092539
CREATED:20180820T160352Z
LAST-MODIFIED:20180820T160352Z
UID:17229-1535623200-1535630400@services.queensny.org
SUMMARY:Doing Business With The Government: Getting M/WBE Certified with NYC & NYS
DESCRIPTION:Learn about getting certified as a Minority/Woman Business Enterprise with NYC & NYS\, what you will need to do to obtain government contracts\, and how you can leverage your certification to get more business.  \nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/doing-business-with-the-government-getting-m-wbe-certified-with-nyc-nys-16-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180626T183000
DTEND;TZID=America/New_York:20180626T200000
DTSTAMP:20260502T092539
CREATED:20180420T164120Z
LAST-MODIFIED:20180420T164120Z
UID:17185-1530037800-1530043200@services.queensny.org
SUMMARY:EXHIBITING ESSENTIALS : There’s More to Showing Your Product Than Just Showing Up
DESCRIPTION:Get offline and meet customers in real life! #meetIRL \nOne of the most powerful ways to market your brand is at markets and shows. But if you want to be successful\, there’s a lot more to it than just simply showing up. This class will focus on everything you didn’t know you needed to know about finding\, choosing\, and making the most out of exhibiting. \nHere’s some of what we’ll cover: \n\nTrade Vs. Consumer Shows.\nHow to find potential shows and determine if they’re worth exhibiting at.\nSimple (and affordable) tricks to make your table or booth stand out.\nThe common opportunities many businesses miss when exhibiting and how to prevent yourself from being one of them.\nSampling do’s and don’ts.\nExhibiting Checklist: everything you need to have with you at an event.\n\nYou can buy all six classes as one package here. \nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/exhibiting-essentials-theres-more-to-showing-your-product-than-just-showing-up-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180623T100000
DTEND;TZID=America/New_York:20180623T160000
DTSTAMP:20260502T092539
CREATED:20180402T181033Z
LAST-MODIFIED:20180402T181033Z
UID:17176-1529748000-1529769600@services.queensny.org
SUMMARY:Entrenamiento Para Contratistas de Reparación y Mejoras del Hogar
DESCRIPTION:¿Es usted un contratista de reparación y mejoras del hogar trabajando sin una licencia? \n Si es así\, inscríbase en el curso de entrenamiento de tres sesiones (23\, 24 y 30 de junio desde 10:00 am hasta 4:00 pm) ofrecido por la Corporación de Desarrollo Económico de Queens (QEDC) para ayudarle a obtener la licencia y comenzar su propio negocio de contratista. \nOferta de Curso \n\nPermisos necesarios y requerimientos de licenciatura\nLos “hacer y no hacer” de la operación de su negocio\nOperando su negocio profesionalmente\nHaciendo negocio como un contratista\nPublicidad y ventas\nSeguro: protegiéndose a usted y a su negocio\nSus responsabilidades como contratista\nPreparación para el día del examen\n\n \n(Note that this class will be in Spanish) Are you a home improvement and repair contractor working without a license? \nIf so\, enroll en this three session training course (June 23\, 24\, and 30) offered by the Queens Economic Development Corporation (QEDC) in order to help you obtain the license and begin your own contractor business. \nClass Description \n\nNecessary permits and licensing requirements\nThe “dos and don’ts” of operating a business\nOperating your business professionally\nDoing business as a contractor\nMarketing and sales\nInsurance: protecting yourself and your business\nYour responsibilities as a contractor\nPreparation for the day of the exam
URL:https://services.queensny.org/event/entrenamiento-para-contratistas-de-reparacion-y-mejoras-del-hogar-8-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180621T173000
DTEND;TZID=America/New_York:20180621T193000
DTSTAMP:20260502T092539
CREATED:20180510T131812Z
LAST-MODIFIED:20180510T131812Z
UID:17186-1529602200-1529609400@services.queensny.org
SUMMARY:Legal Clinic
DESCRIPTION:Do you need free legal help for your business? Sign up here and we’ll see how we can help! \nTo sign up\, please contact us at 718-263-0546. \nThis event is offered in partnership with NELP (Neighborhood Entrepreneur Law Project)\, part of the City Bar Justice Center. \n \nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/legal-clinic-9-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180620T183000
DTEND;TZID=America/New_York:20180620T200000
DTSTAMP:20260502T092539
CREATED:20180420T164120Z
LAST-MODIFIED:20180420T164120Z
UID:17184-1529519400-1529524800@services.queensny.org
SUMMARY:SALES & MARKETING ESSENTIALS 2 : Introducing Your Product B2B
DESCRIPTION:Ok\, you’ve got your product\, you’re clear about your brand identity\, your packaging is on point\, and you’re engaging your customers and building a following. Now it’s time to introduce your brand to the Business to Business (B2B) marketplace. This class is all about preparing you to market and sell your products in volume to businesses. We will talk about both wholesale and corporate selling. \nHere’s some of what we’ll cover: \n\nThe different types of B2B customers and how to tailor your marketing to each one.\nSimple strategies to find potential buyers.\nHow to create a sales sheet.\nThe most important thing you need to budget for when marketing to businesses.\nSelling Checklist: what to have with you when you go on a sales call.\n\nYou can buy all six classes as one package here. \nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/sales-marketing-essentials-2-introducing-your-product-b2b-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180614T103000
DTEND;TZID=America/New_York:20180614T120000
DTSTAMP:20260502T092539
CREATED:20180404T184313Z
LAST-MODIFIED:20180404T184313Z
UID:17179-1528972200-1528977600@services.queensny.org
SUMMARY:Selling to the Government & 8(a)\, HUBZone and WOSB Certifications
DESCRIPTION:You could be leaving Thousands or even Millions of $$$ on the Federal Government Procurement Table. The Federal Government purchases more than $500 Billion in goods and services on an annual basis. \nThe above programs are all geared toward assisting socially and economically disadvantaged businesses\, as well as small businesses located in Historically Underutilized Business Zones (HUBZone) and Women Owned Small Businesses (WOSB) \nAttend a FREE certification training session to learn more.
URL:https://services.queensny.org/event/selling-to-the-government-8a-hubzone-and-wosb-certifications-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180612T183000
DTEND;TZID=America/New_York:20180612T200000
DTSTAMP:20260502T092539
CREATED:20180420T164120Z
LAST-MODIFIED:20180420T164120Z
UID:17183-1528828200-1528833600@services.queensny.org
SUMMARY:SALES & MARKETING ESSENTIALS 1 : Engaging Your B2C Customer
DESCRIPTION:Once you’ve established your brand elements and packaged your goods\, you’ve got to spread the word and make some sales. In this class we’ll work on marketing direct to your individual customers\, focusing on the most cost-effective tools you have at your disposal: Website\, Social Media\, and Email Marketing \nHere’s some of what we’ll cover: \n\nThe key elements to a profit-generating website.\nHow to build a Social Content Calendar.\nThe biggest misconception business owners have when it comes to social media and actionable strategy tips from a pro.\nThe importance of an opt-in email list and how to build one.\nEmail marketing best practices and the types of emails you should be sending out.\n\nYou can buy all six classes as one package here. \nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/sales-marketing-essentials-1-engaging-your-b2c-customer-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180606T183000
DTEND;TZID=America/New_York:20180606T200000
DTSTAMP:20260502T092539
CREATED:20180420T164120Z
LAST-MODIFIED:20180420T164120Z
UID:17182-1528309800-1528315200@services.queensny.org
SUMMARY:PACKAGING ESSENTIALS : How Your Product Looks is an Extension of Your Brand
DESCRIPTION:They say you can’t judge a book by its cover\, but judging your product by its packaging…That’s another story. Your packaging will make all the difference in how a customer perceives your product – and your brand. \nNow that you’ve defined your brand identity\, your customer\, and your brand personality\, it’s time to translate that to your packaging. \nHere’s some of what we’ll cover: \n\nWhy the aesthetics of your packaging is just as important as your product itself.\nLearn the simple secrets to creating beautiful custom packaging on a startup budget.\nThe 5 things to consider when determining the type of packaging you should use for your products.\nThe most common mistakes brands make with their packaging\, and how to avoid them.\n\nYou can buy all six classes as one package here. \nAbout The Instructor\nJill Frechtman is an entrepreneur with a passion for building inspired\, authentic\, and impactful brands. Jill’s approach to branding – a unique blend of design\, creativity\, and practical business execution – incorporates her 16+ years of experience as a designer\, specialty food entrepreneur\, and a creative strategy and brand marketing consultant. \nA graduate of Syracuse University\, Jill started her career as an art director at Grey Advertising in NYC. But\, after her sweet treat contribution to the 2001 office holiday party became the talk of the company\, she realized that she was destined for a more entrepreneurial path. After a few years\, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company\, Fretzels by Jill\, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award\, and guest speaker appearances at NYU Stern School of Business. \nWhile still running her own business\, Jill began consulting with a number of other entrepreneurs and businesses\, in a variety of industries\, to develop\, design\, and grow their brands. Everything from logo and brand design to websites\, marketing collateral\, packaging\, and brand strategy. \nJill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing\, transitioning them from a 40-year-old family run business into a nationwide franchise\, with over 20 locations.  \nHer expertise is in brand strategy\, design\, and marketing\, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades\, her diverse background and experience has enabled her to be relentless\, resourceful and versatile. Jill is someone who makes things happen\, and particularly excels at moving products from ideas to profitable reality.
URL:https://services.queensny.org/event/packaging-essentials-how-your-product-looks-is-an-extension-of-your-brand-2/
CATEGORIES:Special Foodpreneur Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180605T170000
DTEND;TZID=America/New_York:20180605T190000
DTSTAMP:20260502T092539
CREATED:20180511T161406Z
LAST-MODIFIED:20180511T161406Z
UID:17188-1528218000-1528225200@services.queensny.org
SUMMARY:Meet Entrepreneurs That Have Grown Their Business with the Help of Financing
DESCRIPTION:Can a loan help you grow your business?  We think so.  Meet Entrepreneurs that have grown their business with the help of financing at our new networking event on Tuesday June 5th in Long Island City.  Stop by to meet entrepreneurs that have received financing and community lenders that help entrepreneurs with financing.  Meet entrepreneurs like yourself and take advantage of this opportunity to ask any question you may have to grow your business with confidence.   Enjoy complimentary light refreshments during this informal yet important business growth event.
URL:https://services.queensny.org/event/meet-entrepreneurs-that-have-grown-their-business-with-the-help-of-financing-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180531T180000
DTEND;TZID=America/New_York:20180531T200000
DTSTAMP:20260502T092539
CREATED:20180510T140707Z
LAST-MODIFIED:20180510T140707Z
UID:17187-1527789600-1527796800@services.queensny.org
SUMMARY:Women's Power Networking: Credit/Identity Theft
DESCRIPTION:Join speakers Paul Campisi\, Marie Pedraza\, and Sunhee Jun for this workshop on the basics of credit and how to protect yourself from identity theft. As always\, there will also be free food and plenty of opportunities to network! Please note that this event is in a different location and at a different time from usual. \nAbout the Speakers\n[one-fifth-first] \n \n[/one-fifth-first]\n[four-fifths] \nPaul Campisi has worked at multiple financial institutions holding various roles in Commercial Lending\, Relationship Management\, and Credit Support.  He currently oversees Underwriting and Operations for three businesses – Small Business ($500\,000 and below)\, Partner Loans\, and Securities Based Lending (SBL).  Over the years\, Paul has served on several not for profit organization boards including The Westchester County Bankers Association where he served as President in 2004/2005.  Paul has been involved with the Boy Scouts of America for over 35 years.  He is a Graduate of Queens College and holds a BA in Accounting and Economics and an MS in Management and Professional Studies.  Paul resides in White Plains\, NY with his wife Jeanmarie.[/four-fifths] \n[one-fifth-first] \n \n[/one-fifth-first]\n[four-fifths] \nMaria Pedraza manages partnerships with nonprofit organizations serving low to moderate income households and communities whose mission includes the creation  and preservation of affordable housing\, foreclosure prevention\, personal financial education\, technical assistance and financing for entrepreneurs and small businesses. She serves on the Boards of the New York Mortgage Coalition\, Neighborhood Housing Services of Jamaica\, and the Advisory Board of Neighborhood Housing Services of New York City.  \nMarie holds a BA in Political Science from CUNY.  She was born in Bogotá\, Colombia is fluent in Spanish and resides in Queens.  \n[/four-fifths] \n[one-fifth-first] \n \n[/one-fifth-first]\n[four-fifths] \nSunhee Jun is the Business Banking Relationship Manager for HSBC Retail Business Banking in Forest Hills. She has been with HSBC for six years and a career in banking for over fifteen years‎.‎ She holds a Bachelors in Business Administration from Baruch College.\n\nShe is a Business Banker and advises Small Business Owners related to  banking services- in  Deposits\, Business Lending and Cash management services.\n\nShe is a Queens resident and active participant HSBC’s INVOLVE community based volunteer program.\n[/four-fifths]
URL:https://services.queensny.org/event/womens-power-networking-credit-identity-theft-2/
CATEGORIES:Women's Business Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180531T100000
DTEND;TZID=America/New_York:20180531T120000
DTSTAMP:20260502T092539
CREATED:20171219T144401Z
LAST-MODIFIED:20171219T144401Z
UID:17157-1527760800-1527768000@services.queensny.org
SUMMARY:Doing Business With The Government: Getting M/WBE Certified with NYC & NYS
DESCRIPTION:Learn about getting certified as a Minority/Woman Business Enterprise with NYC & NYS\, what you will need to do to obtain government contracts\, and how you can leverage your certification to get more business.  \nDirections\nThe Entrepreneur Space is at:\n36-46 37th Street\nLong Island City\, NY 11101 \nConveniently located 10 minutes from midtown Manhattan\, it is within walking distance to public transportation and near major highways connecting it to the entire metropolitan area. \nBy Car from Manhattan:\nEd Koch/Queensboro Bridge lower level to Queens Plaza\nTurn left to NY 25A Northern Blvd.\nTurn left on 37th Street \nBy Car from Eastern Queens:\nLong Island Expressway to Greenpoint Avenue exit\nRight onto Greenpoint Avenue\nLeft on 39th Avenue\, across Queens Boulevard\, continue over the Sunnyside Yard Bridge\nLeft on Northern Boulevard >Right on 37th Street \nPlease note that metered street parking is available in the immediate vicinity Street parking is more readily available after 6 p.m.\, though be aware that the meters function until 7 p.m. Please be aware of all street cleaning regulations \nBy Subway:\nR or M train to 36th Street Station\nWalk to 37th Street\nLeft on 37th Street \nFor a map on walking from the subway\, click here.
URL:https://services.queensny.org/event/doing-business-with-the-government-getting-m-wbe-certified-with-nyc-nys-5-3/
CATEGORIES:Women's Business Center
END:VEVENT
END:VCALENDAR